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This website has the following in the web page, "Start a conversation with your decor." We viewed that the web site also stated " Each piece of handcrafted furniture and lighting has an origin story as unique as you." It also said " Our philosophy for design is simple collect wasted materials and turn them into objects of curiosity, style and functionality for your space. Join the evolution of recycling." The header had handmade as the highest ranking search term. It is followed by reclaimed, custom, and vintage which isn't as ranked as highly as handmade. The next words they uses is upcycled. salvaged was included and might not be understood by search engines.